Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual book club of sorts.

This weeks book is – Waiting for Your Cat to Bark?

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior.

Posted on October 6, 2006 at 2:58 pm by admin · Permalink
In: Book Reviews · Tagged with: , ,