Comments on: The Long Tail, Chris Anderson http://www.thoughtsponsor.com/the-long-tail-by-chris-anderson/10/06/#utm_source=feed&utm_medium=feed&utm_campaign=feed Ideas from the edge of Business Fri, 18 Dec 2009 13:31:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Free: The Future of a Radical Price - Thought Sponsor http://www.thoughtsponsor.com/the-long-tail-by-chris-anderson/10/06/comment-page-1/#comment-3 Free: The Future of a Radical Price - Thought Sponsor Fri, 18 Dec 2009 13:31:07 +0000 http://www.thoughtsponsor.com/the-long-tail-by-chris-anderson/10/06/#comment-3 [...] read and enjoyed The Long Tail I decided to pick up Chris Anderson’s new book Free: The Future of a Radical Price.  I [...] [...] read and enjoyed The Long Tail I decided to pick up Chris Anderson’s new book Free: The Future of a Radical Price.  I [...]

]]> By: John A. Robb http://www.thoughtsponsor.com/the-long-tail-by-chris-anderson/10/06/comment-page-1/#comment-2 John A. Robb Fri, 06 Oct 2006 22:36:00 +0000 http://www.thoughtsponsor.com/the-long-tail-by-chris-anderson/10/06/#comment-2 This book clearly expresses ideas that I've been living with for the last couple of years. The idea that there is greater conversion when you are away for the "noise". I think this is even more true in today's environment when consumers are more resistant to being marketed too. The Internet makes it easier for consumers to research information they may need in order to make an informed buying decision. Once they have this information the company that provides the most resonance with the conclusions that the consumer has reach will have a better chance of consumating a deal. <br/><br/>I see the Long Tail in practice everyday as I look at which keywords lead to conversions for my clients. Popular keywords convert at less than 10%, in most cases less than 5% whereas Long Tail keywords convert above 50%. The low volume of visits associated with Long Tail keywords is offset by the high conversion rate. Anderson's book does a great job of explaining why this is happening. This book clearly expresses ideas that I’ve been living with for the last couple of years. The idea that there is greater conversion when you are away for the “noise”. I think this is even more true in today’s environment when consumers are more resistant to being marketed too. The Internet makes it easier for consumers to research information they may need in order to make an informed buying decision. Once they have this information the company that provides the most resonance with the conclusions that the consumer has reach will have a better chance of consumating a deal.

I see the Long Tail in practice everyday as I look at which keywords lead to conversions for my clients. Popular keywords convert at less than 10%, in most cases less than 5% whereas Long Tail keywords convert above 50%. The low volume of visits associated with Long Tail keywords is offset by the high conversion rate. Anderson’s book does a great job of explaining why this is happening.

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