Recommended Reading List
For the last six years I’ve been looking at business problems that arise because people can’t find the information they wnat or specifically they can’t find the information about your company that you want them to find. The following is a series of books that I have found helpful in understanding the simple questions around search: who, what, where, when and most importantly, why??
- Start With Why, Simon Sinek
- Drive, Dan Pink
- A Whole New Mind, Dan Pink
- Made To Stick, Chip Heath & Dan Heath
- Switch, Chip Heath & Dan Heath
- Tipping Point, Malcolm Gladwell
Those are six books I’ve read over the last few years that I think everyone should read.