Meatball Sundae, Seth Godin

Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the 14 trends that are changing advertising.

A big part of this new book – Meatball Sundae – discusses the impact the Internet has had on Advertising and Marketing. As Godin’s describes it however it’s not the Internet per se that has changed advertising it’s more about how people use the Internet to communicate.

It is all kind of Web 2.0 but his point is that new communications have to be engaging. It’s about stories, not messages. So what is your story?

Posted on March 21, 2008 at 6:07 pm by admin · Permalink
In: Book Reviews · Tagged with: , , , ,