Archive for the ‘Book Reviews’ Category
The Long Tail, Chris Anderson
The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which [...]
Posted on October 6, 2006 at 3:01 pm by admin · Permalink
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In: Book Reviews · Tagged with: business, Chris Anderson, internet, long tail, marketing, worth reading, zipf
In: Book Reviews · Tagged with: business, Chris Anderson, internet, long tail, marketing, worth reading, zipf
Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual [...]
Posted on October 6, 2006 at 2:58 pm by admin · Permalink
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In: Book Reviews · Tagged with: business, internet, marketing
In: Book Reviews · Tagged with: business, internet, marketing