Archive for the ‘Book Reviews’ Category

Switch, Chip and Dan Heath

I first became aware of the authors Chip and Dan Heath through their first book, Made To Stick.   Their latest book, Switch, is equally as easy to read and even practical.   The premis of the book is that there are three forces acting on our ability to make a switch in our life: the [...]

Free: The Future of a Radical Price

Having read and enjoyed The Long Tail I decided to pick up Chris Anderson’s new book Free: The Future of a Radical Price.  I didn’t really pick it up I downloaded it, for free, from Audible.  I was not disappointed.  I thought it  was quite interesting that I could get a book about “free” for [...]

What the Dog Saw, Malcolm Gladwell

A good collection of stories from Malcolm Gladwell’s New Yorker articles.  You can see the genesis of some of the ideas that would appear a books by Gladwell such as Blink and Outliers.

Tribes, Seth Godin

Godin does it again.  Another insightful book that will get you thinking about how you market.   Tribes are a primal force in all of us.  We long to be part of a tribe whether we know it or not.  Technology has enabled us to be members of many tribes.

Outliers, Malcolm Gladwell

Being born at the right time has something to do with how successful you will become.   That and the fact that you need at least 10,000 hours of practice to get good at anything.

What Would Google Do? Jeff Jarvis

I’ve read a number of books on the rise of Google.  This book was interesting in that it discusses not just the rise of Google but the Google Way.  Much like HP was known for the HP Way, Google will become known, or is known, for how they do business. Google loves free.  They love [...]

Blink, Malcolm Gladwell

Split second judgement aren’t always a bad thing.

Meatball Sundae, Seth Godin

Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the 14 [...]

Permission Marketing, Seth Godin

If you write any kind of newsletter online then you need to read this book. The key take -away from this book is: turn strangers into friends and friends into customers

The Singularity is Near

The Singularity is Near is a book by Ray Kerzweil that discusses the time when man and machine (computer) will merge into one entity. The book makes the “singularity” plausible. The problem I had with the book is that it’s so dense. This is not a book for the uninitiated. You really have to be [...]

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