What the Dog Saw, Malcolm Gladwell

A good collection of stories from Malcolm Gladwell’s New Yorker articles.  You can see the genesis of some of the ideas that would appear a books by Gladwell such as Blink and Outliers.

Tribes, Seth Godin

Godin does it again.  Another insightful book that will get you thinking about how you market.   Tribes are a primal force in all of us.  We long to be part of a tribe whether we know it or not.  Technology has enabled us to be members of many tribes.

Outliers, Malcolm Gladwell

Being born at the right time has something to do with how successful you will become.   That and the fact that you need at least 10,000 hours of practice to get good at anything.

What Would Google Do? Jeff Jarvis

I’ve read a number of books on the rise of Google.  This book was interesting in that it discusses not just the rise of Google but the Google Way.  Much like HP was known for the HP Way, Google will become known, or is known, for how they do business. Google loves free.  They love [...]

Blink, Malcolm Gladwell

Split second judgement aren’t always a bad thing.

Meatball Sundae, Seth Godin

Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the 14 [...]

The Long Tail, Chris Anderson

The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which made the book far better than [...]

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