Tribes, Seth Godin

Godin does it again.  Another insightful book that will get you thinking about how you market.   Tribes are a primal force in all of us.  We long to be part of a tribe whether we know it or not.  Technology has enabled us to be members of many tribes.

Posted on July 12, 2009 at 10:11 am by admin · Permalink · Leave a comment
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Meatball Sundae, Seth Godin

Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the [...]

Posted on March 21, 2008 at 6:07 pm by admin · Permalink · Leave a comment
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Permission Marketing, Seth Godin

If you write any kind of newsletter online then you need to read this book.
The key take -away from this book is:
turn strangers into friends and friends into customers

Posted on December 18, 2007 at 10:16 am by admin · Permalink · Leave a comment
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