ThoughtSponsor » newsletters http://www.thoughtsponsor.com Ideas from the edge of Business Fri, 18 Dec 2009 15:17:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Permission Marketing, Seth Godin http://www.thoughtsponsor.com/permission-marketing-seth-godin/12/18/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.thoughtsponsor.com/permission-marketing-seth-godin/12/18/#comments Tue, 18 Dec 2007 15:16:31 +0000 admin http://www.thoughtsponsor.com/?p=49

If you write any kind of newsletter online then you need to read this book.

The key take -away from this book is:

turn strangers into friends and friends into customers

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