ThoughtSponsor » Jeff Jarvis http://www.thoughtsponsor.com Ideas from the edge of Business Fri, 18 Dec 2009 15:17:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What Would Google Do? Jeff Jarvis http://www.thoughtsponsor.com/what-would-google-do/03/18/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.thoughtsponsor.com/what-would-google-do/03/18/#comments Wed, 18 Mar 2009 13:37:59 +0000 admin http://www.thoughtsponsor.com/?p=27

I’ve read a number of books on the rise of Google.  This book was interesting in that it discusses not just the rise of Google but the Google Way.  Much like HP was known for the HP Way, Google will become known, or is known, for how they do business.

Google loves free.  They love to give the user stuff for free.  Free applications, free data, free services, lots of stuff for free.  But why?  Google makes money from ads.  The more ads they display the more money they make.   The more services we consume the more ads Google can show us.

This was a good read.  A must read for anyone in publishing.  Use the Google examples presented in the book to change your business.

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