Free: The Future of a Radical Price

Tweet Having read and enjoyed The Long Tail I decided to pick up Chris Anderson’s new book Free: The Future of a Radical Price.  I didn’t really pick it up I downloaded it, for free, from Audible.  I was not disappointed.  I thought it  was quite interesting that I could get a book about “free” […]

Posted on December 18, 2009 at 8:31 am by admin · Permalink · Comments Closed
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What Would Google Do? Jeff Jarvis

Tweet I’ve read a number of books on the rise of Google.  This book was interesting in that it discusses not just the rise of Google but the Google Way.  Much like HP was known for the HP Way, Google will become known, or is known, for how they do business. Google loves free.  They […]

Posted on March 18, 2009 at 8:37 am by admin · Permalink · Comments Closed
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Meatball Sundae, Seth Godin

Tweet Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the […]

Posted on March 21, 2008 at 6:07 pm by admin · Permalink · Comments Closed
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Permission Marketing, Seth Godin

Tweet If you write any kind of newsletter online then you need to read this book. The key take -away from this book is: turn strangers into friends and friends into customers

Posted on December 18, 2007 at 10:16 am by admin · Permalink · Comments Closed
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The Long Tail, Chris Anderson

Tweet The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which made the book far better […]

Posted on October 6, 2006 at 3:01 pm by admin · Permalink · 2 Comments
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Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

Tweet We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual book club […]

Posted on October 6, 2006 at 2:58 pm by admin · Permalink · Comments Closed
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