Free: The Future of a Radical Price
Having read and enjoyed The Long Tail I decided to pick up Chris Anderson’s new book Free: The Future of a Radical Price. I didn’t really pick it up I downloaded it, for free, from Audible. I was not disappointed. I thought it was quite interesting that I could get a book about “free” for [...]
In: Book Reviews · Tagged with: abundance, Chris Anderson, free, freemium, google, internet
What Would Google Do? Jeff Jarvis
I’ve read a number of books on the rise of Google. This book was interesting in that it discusses not just the rise of Google but the Google Way. Much like HP was known for the HP Way, Google will become known, or is known, for how they do business. Google loves free. They love [...]
In: Book Reviews · Tagged with: free, google, internet, Jeff Jarvis, worth reading
Meatball Sundae, Seth Godin
Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the 14 [...]
In: Book Reviews · Tagged with: business, internet, marketing, Seth Godin, worth reading
Permission Marketing, Seth Godin
If you write any kind of newsletter online then you need to read this book. The key take -away from this book is: turn strangers into friends and friends into customers
In: Book Reviews · Tagged with: internet, marketing, newsletters, Seth Godin
The Long Tail, Chris Anderson
The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which made the book far better than [...]
In: Book Reviews · Tagged with: business, Chris Anderson, internet, long tail, marketing, worth reading, zipf
Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual book club of [...]
In: Book Reviews · Tagged with: business, internet, marketing