Tribes, Seth Godin

Tweet Godin does it again.  Another insightful book that will get you thinking about how you market.   Tribes are a primal force in all of us.  We long to be part of a tribe whether we know it or not.  Technology has enabled us to be members of many tribes.

Posted on July 12, 2009 at 10:11 am by admin · Permalink · Comments Closed
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Meatball Sundae, Seth Godin

Tweet Once again Seth Godin captures a point of view and presents it in a clear way that just about anyone can understand. In fact the points made in this book are articulated in such a way that I will be forwarding the book to some people I know that could benefit from understanding the […]

Posted on March 21, 2008 at 6:07 pm by admin · Permalink · Comments Closed
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The Tipping Point, Malcolm Gladwell

Tweet The Tipping Point has been a significant best seller since its initial publication. Much of this is due to Gladwell’s clear prose and his cogent expression of how change can occur in society – and it would appear that the timing was right on the button: being launched in the late 1990s at a […]

Posted on October 6, 2006 at 3:27 pm by admin · Permalink · One Comment
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The Long Tail, Chris Anderson

Tweet The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which made the book far better […]

Posted on October 6, 2006 at 3:01 pm by admin · Permalink · 2 Comments
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Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

Tweet We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual book club […]

Posted on October 6, 2006 at 2:58 pm by admin · Permalink · Comments Closed
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Business Units as Tribes

Tweet John Robb believes that business units shouldn’t be larger than what our brain can accommodate within our “tribe”. He thinks 40-80 person units are the optimum size. He found an interesting article from Thinking Managers that seems to reinforce his hypothesis.

Posted on October 6, 2006 at 2:39 pm by admin · Permalink · Comments Closed
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