Archive for October, 2006
The Tipping Point, Malcolm Gladwell
The Tipping Point has been a significant best seller since its initial publication. Much of this is due to Gladwell’s clear prose and his cogent expression of how change can occur in society – and it would appear that the timing was right on the button: being launched in the late 1990s at a moment [...]
In: Book Reviews · Tagged with: business, Malcolm Gladwell, marketing, sociology
The Long Tail, Chris Anderson
The Long Tail took form over nearly two years as an “open-source research project” on Chris Anderson’s blog at www.longtail.com. This experiment in book development, where he shared data and ideas in progress and many smart readers helped improve them, fleshed out the theory and stress-tested the analysis, which [...]
In: Book Reviews · Tagged with: business, Chris Anderson, internet, long tail, marketing, worth reading, zipf
Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
We are going to try a new thing here on the Thought Sponsor blog. I will be creating posts about a book I have read and then inviting feedback on the book. I’ll be posting two books in rapid succession and then one every few weeks. Think of this as a virtual [...]
In: Book Reviews · Tagged with: business, internet, marketing
Business Units as Tribes
John Robb believes that business units shouldn’t be larger than what our brain can accommodate within our “tribe”. He thinks 40-80 person units are the optimum size. He found an interesting article from Thinking Managers that seems to reinforce his hypothesis.
In: Insights · Tagged with: business, psychology